The Business of Creativity
Empowering creatives to handle business.

The BOC Blog


“Blueprint” (noun) - a carefully drawn technical plan, commonly used in architecture. Also used to describe the career’s of successful people.

Looks like this:


If you ask anyone successful, they will tell you that their journey couldn’t be any further from this meticulously crafted masterplan.

In fact, if you asked them to draw their own, it would probably look a lot closer to this:


This is what we’re calling ‘The Yellowprint’. A true depiction of the journey to success, with plenty of ‘shits’ and ‘fucks’, and ‘I have no idea what I’m doing’.

As a big F*CK you to the blueprint, we’re launching a series of raw, in-depth conversations with successful creatives on how they really ‘made it’.

Unsurprisingly, we’re naming it… The Yellowprint.

Our first event will take place on 7th November at Grey London. More details to follow!

Rachel Holden